making data digestible and physics fun
To help my client express his mastery of the golf swing, I spent eight years in research and development. My aim? To express the invisible forces at work, in motion. What I thought would be a simple task became a journey involving motion capture, biomechanics, and 3D simulation.
Here is the result.
Precisely beautiful.
I enjoy the flexibility to apply graphic sensibility to data-driven dynamics. It is important to know the degree of precision versus interpretation that the task requires in order to make data impactful.
Engaging the invisible
Elongation and torsion occur within the fascial layers during the golf swing. This is difficult to imagine because the study of fascia is relatively new. Being able to make these internal bodies viewable and get-able is the reward of this type of work.
Data driving impact
Once we built the visual models that we set out to make, there was the problem of making this accessible. Figuring out how to generate a 3D movement model from a 2D video was a challenge that was fun to overcome. Now any golfer can have a personal experience with the physics they use and embody.